THE NEW BLOG - THINKING AHEAD

One of the things you realize when you start a new blog is that you have no readers. Not a single soul knows about you. And while this may be discouraging for some, the main reason which keeps you from writing and putting out new content, it's also the thing which can console you. Because the other option is passivity. This lack of action will both haunt you and prevent you from exposing your ideas for the world to see.

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6 WAYS TO GET MORE PHOTOGRAPHY CLIENTS

I think the biggest mistake people make when trying to grow their photography business - especially freelancers - is to compete against well established companies. Now the problem is established companies have been around for a long time. Which means they're either really good at what they do, or they're fast. Well...faster than you. because of that, you'll never be able to outproduce a large company as a solo/entrepreneur, just like you'll never be able to outproduce a printing company, or a photography business that has 15+ employees. If you compete against volume, you're going to lose because you're outnumbered. It doesn't matter how hard you work. Twenty-four hours in a day are the same for all of us.

So, what could you do?

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THE SILVER BULLETS: SOMEWHERE ON THE ISLAND OF LONG

So somewhere between the lines of serendipity and its opposition, I think I found the silver lining. A lining that is not just felt - pun intended - or aluminum made, but also a punch of good old fashion goodness. What do I mean by that? Well, you meet people. And some are for you and some aren't. And the ones that aren't, aren't important.

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THE UPPER EAST SIDE STORY

Last week I did a small shoot on the upper east side of a one bedroom apartment. Just for fun , I'm going to describe it in an Earnest Hemingway voice - or at least attempt to do so. Ok. Here it goes.

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